Determining the important role of trade promotion, the Center for Trade Promotion has made efforts, actively coordinated with agencies, departments, branches, business units, cooperatives, production and business households in Thai Nguyen province, with the close attention and direction of the Department of Industry and Trade, the Trade Promotion Center has recently approved programs such as planning and participating in fairs to promote and introduce typical products of Thai Nguyen province at the 20th Thai Nguyen Provincial Party Congress, term 2020 – 2025, the 5th Province’s Patriotism Emulation Congress (2020-2025); organizing the fair “One commune one product; along with the activities at the Expo, the Trade Promotion Center held a conference to connect the consumption of agricultural products in Thai Nguyen province in order to promote trade activities and expand the market in order to help agricultural products of Thai Nguyen province closer to consumers in all provinces and cities.
Conference to connect supply and demand of goods in Thai Nguyen province
Besides, the Trade Promotion Center has brought enterprises to take part in conferences, such as conference connecting consumption of industry and trade products; conference connecting consumption of agricultural products in Bac Kan province, ect. The Center has accompanied businesses in the province to participate in Fairs and Exhibitions, introduce and promote the province’s strong products, expand markets in provinces and cities such as Quang Ninh, Da Nang , Thai Binh, Hoa Binh, Son La, Kon Tum, Hanoi, Lao Cai, etc.
Currently, due to the impact of the COVID-19 pandemic, direct trade promotion activities cannot be carried out as planned. In that context, it realized that online trade promotion activities will help businesses in the province save trade promotion costs while still maintaining and developing with partners inside and outside the province. Maintaining effective online trade promotion activities to innovate trade promotion to adapt to the industry 4.0 and support businesses to take advantage of opportunities. from this revolution.
Connecting supply and demand with businesses in Quang Tri province
Implementing the Document No. 01-NQ/TU dated December 31st, 2020 of the Executive Board of Thai Nguyen Provincial Party Committee on the digital transformation program of Thai Nguyen province in the period of 2021-2025, orientation to 2030 and implementation of the Plan No. 62/KH-UBND of Thai Nguyen province dated March 30th, 2021 with the goal of supporting and promoting the widespread application of e-commerce in businesses and communities; building a highly competitive and sustainable e-commerce market;
percentage of the population with e-payment accounts is over 50%; gradually changing the consumption behavior of consumers in the direction of civilization and modernity; Expanding the consumption market for the province’s goods through e-commerce applications.
Besides, the Provincial People’s Committee has assigned the Department of Industry and Trade the task of presiding over and implementing the province’s e-commerce platform :thainguyentrade.vn. Currently, the website: thainguyentrade.vn has added 76 OCOP products, as well as typical rural industrial products of the province on the e-commerce platform. With typical products including Dinh tea, green tea, ADI28 rice, horse glue, Dinh Hoa Bao Thai rice noodles, honey, Viet Cuong vermicelli, Phu Gia mushroom, curcumin, VietGAP Hien Minh custard apple... of cooperatives, enterprises such as: Hao Dat tea cooperative; La Bang Tea Cooperative; Thinh An Tea Cooperative; Hai Yen Tea Cooperative; Duong Xuan Truong production and business facility; Production cooperation cooperative of VietGAP Hien Minh custard apple; livestock and clean agricultural products cooperative of Kim Phuong commune; Tam Dao honey bee cooperative; VietGAP rice production cooperative at Duong hamlet, Dac Son commune, etc.
A Fair “One commune, one product” of Thai Nguyen 2020
Currently, the Department of Industry and Trade has connected the program to consume La Hien custard apple in the next July season. In the coming time, Thai Nguyen Department of Industry and Trade desires to directly organize and provide technical support, coordinating with localities in the province such as Dai Tu, Vo Nhai, Phu Binh, Dinh Hoa, and Pho Yen town… successfully to organize online trade promotion conferences to promote and connect the consumption of agricultural products such as tea, rice, grapefruit, honey, ect. In order to turn this e-commerce platform into an effective form of trade promotion and spread to almost districts and towns of the province. Thereby contributing to focus on the results of trade promotion and consumption of the province’s key products.
Collaborator of Trade Promotion
