The results of trade promotion activities during the first 6 months of the year and the key tasks for the remaining 6 months of 2023

Delegates visiting exhibition booths at the Industry and Trade Fair - Thai Nguyen OCOP 2023

Enhancing trade promotion activities
The report for the first 6 months of 2023 from the Trade Promotion Center shows that: Since the beginning of the year, the TPC has focused on political tasks in implementing the documents of the Ministry of Industry and Trade, provincial People’s Committee, and the Department regarding trade promotion activities to continue accompanying and supporting enterprises, cooperatives, and individuals in trade promotion activities. Approximately 32 businesses and cooperatives directly participated or sent goods to participate in 9 trade promotion programs connecting supply and demand, promoting, and introducing products in various provinces and cities nationwide. Among them, in coordination with the Phu Binh District People’s Committee, the TPC successfully organized the Spring Fair 2023 from January 16th to 21st, 2023, with active participation and response from the business community and visitors. The total sales at the fair reached over 5 billion VND. The Trade Fair - OCOP Thái Nguyên 2023 took place from May 19th to 23rd, 2023, with the active participation of 07 departments, 09 districts, and cities in the province, as well as 20 provinces and cities nationwide. Defense Ministries, corporations, and large enterprises both within and outside the province brought typical, reputable, and quality products to the exhibition, creating a large-scale event with 190 booths showcasing various OCOP products from different localities. The exhibition attracted visitors with an estimated 10,000 visitors per day, totaling 50,000 visitors who contributed to the overall sales revenue of participating businesses and cooperatives, reaching nearly 10 billion VND. Approximately 50 principle contracts for agency, distribution, and product consumption were signed with a total contract value estimated at around 30 billion VND.

In June 2023, the Trade Promotion Center continued to accompany and support
businesses participating in the Agricultural Trade Promotion Fair and OCOP Products Fair 2023.

Organizing events such as fairs and expanding trade connections within and outside the province, including the Spring Fair, exhibitions organized by the province and other localities, trade connections participating in booths of businesses and the Department of Trade and Industry at conferences in Quang Ninh province; the Red River Delta Trade Fair in Ha Nam in 2023; the Trade Promotion and Tourism Fair in Phu Tho province in 2023; the Northeast Trade Fair in Phu Tho province in 2023; the "Trade Connection between Suppliers in the North and the North Central Region with Exporting Businesses and Trade Promotion Organizations" program; the 2nd Hanoi Agricultural Product Festival in 2023; the Agricultural Trade Promotion and OCOP Product Fair in Hanoi in 2023; specialty fairs, gifts, handicrafts, and OCOP products in Hanoi... The trade connection conference between suppliers in the North and the North Central region with exporting businesses and trade promotion organizations took place on June 16, 2023, within the framework of the Trade Promotion Department’s conference, connecting 7 businesses participating in the product exhibition at the pedestrian street with famous products from Thai Nguyen province such as tea, Cordyceps sinensis, forest honey, and caterpillar fungus, which were brought to the conference and the opening ceremony.
Through these programs, we contribute to enhancing trade connections and signing contracts for the purchase, distribution, and consumption of products between businesses and cooperatives within the province with supermarkets, shopping centers, and distributors in other provinces/cities nationwide. We will continue to conduct site surveys and work with the People’s Committees of districts and cities to organize the "Bringing Vietnamese Products to Mountainous Areas" program in 2023 (in 3 districts and cities) and the "Stimulating Domestic Consumption Campaign with Priority given to Vietnamese Products" in 2023 (in 2 districts and cities). We will also maintain the "Vietnamese Sales Points" to introduce and promote exemplary products from Thai Nguyen province.

Boosting Information Dissemination, E-commerce Development, and Digital Transformation
Enhancing coordination with the Provincial Radio and Television Station to produce a documentary series titled "Thai Nguyen Industry Standing Side by Side with Businesses"; collaborating with the Enterprise Development Agency (Ministry of Planning and Investment) to organize a workshop on "Financial Management and B2B Sales Trends for Small and Medium Enterprises" with the participation of 150 delegates from businesses, cooperatives, associations, and craft villages in the province. The workshop aims to provide participants with a solid understanding of financial management and ideas for building effective sales teams and export activities. Continuously maintaining the Q&A software, digital maps of industrial clusters and craft villages, the tea website, and product traceability system. Developing an e-commerce trading platform that has updated information on over 2,600 products from businesses and cooperatives in the province. Editing, reporting, and updating 452 news articles and official documents related to the industry’s activities on the Provincial Department of Industry and Trade’s website as of June 13, 2023. Editing and publishing four issues of the Economic Industry Newsletter.
Objectives and Solutions for the Last 6 Months of 2023
Continuing to accompany and support units in overcoming difficulties and promoting the distribution of Vietnamese goods through the "Vietnamese Online Store"; providing support to businesses in implementing e-commerce and online business information technology. Maintaining the Department of Industry and Trade’s website; the Trading Platform of Thái Nguyên province; effectively maintaining various software systems (business database, digital maps of industrial clusters and craft villages in Thái Nguyên province, Q&A platform); the tea website and QR code-based product traceability system for business support. Editing the monthly Economic Industry Newsletter.
Implementing key solutions in trade promotion activities, contributing to the successful completion of political tasks. This includes developing and implementing the Plan for the "Bringing Vietnamese Products to Mountainous Areas" program in 2023; preparing for the organization of the "Promotion and Connection Program for Consumption of Na Products and Agricultural Products of Thai Nguyen Province in 2023"; and the "Boosting Domestic Consumption with the Vietnamese Prioritizing Vietnamese Products" program in districts and cities. These initiatives aim to enhance the consumption of Vietnamese branded products in general and specifically those of Thai Nguyen province, thereby realizing the "Vietnamese Prioritizing Vietnamese Products" campaign. Continuing trade promotion activities participating in trade fairs, exhibitions, trade promotion programs, supply-demand connection conferences within the province and across the country, organizing promotion, exhibition, and product introduction programs as directed by the Ministry of Industry and Trade and the Provincial People’s Committee in the last six months, contributing to domestic consumption and enhancing the value of products./.

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