The 2nd Tea Festival in Thai Nguyen - is approaching. Along with urgent preparation of the relevant sectors, localities and the eager mood of tea producers in the province, the Provincial Cooperative in collaboration with the German Cooperative and Raifeisen Confederation (DGRV) organized the workshop "Improving the competitiveness of tea products of tea cooperatives in Thai Nguyen province." That was considered to be one of the highlights and practical activities in response to the 2nd Tea Festival.
The workshop was held in September 17 - 18, at the of of Vietnamese Ethnic Groups with the participation of nearly 100 delegates from departments, professional associations, businesses and cooperatives, tea producers and supermarkets in the province. The workshop was organized by the coordination of the DPRV and the Provincial Cooperative Union. Mr. Le Huy Nhon, Chairman of the Provincial Cooperative Union stated that the purpose of the workshop were to propose solutions to improve the competitive capacity of collective economy units’ products; to learn about tea culture, tea culinary art and overview of Thai Nguyen tea industry, as well as value of the brand and design packaging, promotion of tea products. In addition, the workshop created conditions for the cooperatives to interact, exchange and share information in order to produce high quality tea products. The workshop was also to consolidate operations of the collective economic units in the tea branch in the province.
There were dozens of speeches and comments around those above issues made by representatives of state management agencies, experts and leaders of Vietnam Tea Association, Provincial Tea Association and tea business cooperatives. The participants also actively exchanged and shared information within the workshop. Some remarkable speechs included “development of Thai Nguyen tea brands; tea art and nutritious tea to human health; expanding tea distribution channels; experience of tea production and distribution; enhancing clean tea product reputation, tea design and packaging, etc”. At the conference, representatives of tea production and trading cooperatives gave some recommendations to the authorities, and shown their determination to improve the quality of tea products and contribute to the success of the 2nd Tea Festival in Thai Nguyen - in November 2013.
Speaking at the workshop, Mrs. Ma Thi Nguyet, Member of the Standing Committee, Vice Chair of Thai Nguyen Provincial People’s Committee acknowledged and praised the role of the Provincial Cooperative Union in holding that meaningful workshop. The Vice Chair stressed again the success and positive impact of the First Tea Festival in Thai Nguyen - in 2011, which significantly raised the awareness of tea products of in the tea producers and emphasized the position of tea plant and Thai Nguyen tea brand. The continuation of the Tea Festival was great honor for our province, especially for those directly involved in tea production. She expected to see the coordination of producers, distributors, local and central agencies in building and promoting Thai Nguyen brand to ever "fly" away, and the workshop had practically contributed to that process. On that occasion, Mrs. Ma Thi Nguyet quickly informed to the delegates about the time, the content of the 2nd Tea Festival would be held in Thai Nguyen - in 2013.
The discussion comments and sharing in the workshop were considered as valuable knowledge by the participants, especially representatives of tea producer cooperatives. Ms. Hoang Thi Thuc, Chairman of the Thien Phu Tea Cooperative (located in Triu Phuc, Thai Nguyen City and was established in April 2012) excitedly said: "In this workshop, I can update important information related to the tea industry, and perceive experience of different units, and helpful advice from the experts. The workshop has met the expectations of the collective economic units operating in the tea industry, especially as our fledgling cooperatives. Through this opportunity, I also see the responsibilities and rights of our units to join hands to build Thai Nguyen tea brand, by improving the competitiveness of our products, etc". It can be said that the workshop achieved its goals to contribute to improving the competitiveness of Thai Nguyen tea brand.
Theo Baothainguyen.org.vn
